Theo’s journey began way back in 1991 after finishing his Degree in Manchester Theo spent weeks trudging the streets of Milan, portfolio in hand, cold-calling on brands, such as Alessi and design studios and designers like James Irvine, Aldo Cibic, Sottsass, Marco Zanuso and Achille Castiglione, who sent Theo to visit his friend, Italo Lupi, in Via Vigevano. Italo Lupi, the editor of the renowned Domus magazine, featured Theo's work in his final edition – Theo was 23 years old. The article commented how… British designers assume a straightforward approach, enabling their objects to capture all the complexity of a given situation, without overloading them with Baroque semantic implications. These much-esteemed young designers include Jasper Morrison, Ron Arad, Nigel Coates, and Marc Newson. Theo Williams seems to have some relation with their approach.
Domus - 1992 - Enrico Morteo.
After seeing the article in Domus magazine featuring the kid’s camera and radio Williams designed at college, the owners of Technogym approached him to design the Cardio XT line, it was early 1992, and after a cold call during a lecture by Alberto Alessi Theo interrupted to show his portfolio, he was then briefed to design the Honey Jar, aged 23. Theo remained in Milan for 16 years.
More and more about Theo’s Journey and Creative roles if you can be bothered to read it!
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