Creative Director, Paris 2000 - 2004

“Working with Theo always combines the efficiency of good design with being a personal pleasure. We understand his projects. He really knows how to build the image of a brand for the longer term.” - Rene Adda.


Lexon appointed Williams as their Paris based Art Director to ‘bring soul to their products’. This ethos was clear to see in his work.


Providing creative direction lead over all categories including product, graphics and packaging design.