" Design Consultant Theo Williams’s career has progressed from designing products for renowned companies such as Alessi, Danese, Laurent-Perrier, McLaren F1, Lexon, Abet Laminate, and Technogym, among others. His journey led him to become the Head of Design for John Lewis Home, following five years as the Creative Director of Habitat following on from Sir Terence Conran and Tom Dixon. Furthermore, he held the position of Design Director at Kingfisher plc, the largest home improvement retailer in Europe. He also serves as a lead creative for the retail group Shinsegae in South Korea, a company with over 860 stores nationwide. More recently, he founded www.buydesign.com, a platform designed to connect businesses with designers. Throughout his career, Theo Williams has broken down the barriers between different design disciplines, effectively addressing product and furniture design, as well as print, packaging, retail, and brand development. His exceptional skill lies in prompting innovative and improved ways of thinking, thereby assisting retailers, brands, buyers, and manufacturers in achieving their goals. His approach is both creative and commercial. ". MO