Creative Director, London 2007 - 2011
"It's very rare to find a designer that has such a wide experience in design with commercial knowledge and a vision for the future. Theo's experience's cross countries, companies and cultures and as Creative Director of Habitat this was defined in the 2009/10 Catalogue." - Jonas Kamprad (IKANO Group - previous owners of Habitat).
The 2009-2010 catalogue for Habitat marked a turning point for Theo and Habitat. It represented the culmination of all his experiences over the years, showcasing the home and the city as the Habitat we live in.
Theo’s arrival heralded a new era for the global home furnishing retailer Habitat, in a period, which will focus on driving the brand forward creatively. Theo directed the acclaimed in-house design team, brand creative team and collaborate with high profile external designers to drive the image and brand forward.
Habitat is pleased to announce the appointment of Theo Williams as Creative Director for the Habitat Group, with effect from October 2006. Theo will direct the acclaimed in house design team, and collaborate with high profile external designers. He will also work with the in-house creative team to drive the image and brand forward. Habitat approached Theo because of his extensive creative experience spanning product design and creative brand direction. His illustrious career as a designer spans fashion and retail with leading global brands. Theo’s first creative brief will be Habitat’s Spring Summer 2009 collection.