Creative Director, London

“When creating Another Brand we set out to make products that would be accessible and timeless, paired down so they can sit back and hold the space in any room without shouting for attention" - Theo Williams


Another Brand has a unique structure that connects designer and manufacturer in a simple collaboration, utilising the strength and capabilities of both partners to create new and innovative products under the Creative Direction of Theo Williams Studio. 

All products are rooted in the DNA of Another Brand and encompass diverse categories. We have designed to adapt to any room – contract and domestic.


During the design and development process we spend a lot of time with the manufacturer looking closely at their strengths and capabilities in production, enabling us to create the best possible products. Visit us here.